Op-Ed | The Pop-Up Has Grown Up

PENNSYLVANIA, United States – Here today, gone tomorrow: pop-up stores are nothing new. There have been iterations of ephemeral, temporary shops throughout history, beginning with ancient open-air markets to seasonal Halloween stores that popped up in the 80s. In fact, Steven Silverstein, chief executive of Spirit Halloween Superstores, once called his company the “granddaddy of the pop-up store.”