Smart City infrastructure – In other words digital solutions for a more livable future. Also Cities become more functional and productive places to do business. Costs are high and the budget to build out the smart infrastucture is often a limited factor. However digital ad opened up new opportunities. LinkNYC is a leading example.

The economics and trade-offs of ad-funded smart city tech

In order to have innovative smart city applications, cities first need to build out the connected infrastructure, which can be a costly, lengthy and politicized process. Third-parties are helping build infrastructure at no cost to cities by paying for projects entirely through advertising placement…